JC Penney rejects sales in new pricing strategy

JC Penney rolled out new ads this month touting its new tactic free of gimmicks, coupons and sales. Promises of low prices every day replace full-page newspaper ads, TV spots and coupons clogging mailboxes. This approach requires faith that consumers can cut out their coupon habits to believe they’re getting the best deal. Shoppers may need some convincing that an omission of “total saved” on their receipts doesn’t mean the price isn’t right, but losing the subtle trickery should earn some trust from shoppers weary from markups. What the others are doing wrong I dragged my heels to Kohl’s to … Continue reading JC Penney rejects sales in new pricing strategy

JC Penney rejects sales in new pricing strategy

JC Penney rolled out new ads this month touting its new tactic free of gimmicks, coupons and sales. Promises of low prices every day replace full-page newspaper ads, TV spots and coupons clogging mailboxes. This approach requires faith that consumers can cut out their coupon habits to believe they’re getting the best deal. Shoppers may need some convincing that an omission of “total saved” on their receipts doesn’t mean the price isn’t right, but losing the subtle trickery should earn some trust from shoppers weary from markups. What the others are doing wrong I dragged my heels to Kohl’s to … Continue reading JC Penney rejects sales in new pricing strategy