World Water Day 2012


Today is International World Water Day, which is important to us at Rhyme et Reason because everyone does not have access to clean potable water and OUR (“first world”/”developed”/”Western”) eating habits are largely to blame.


Food for thought on your lunch break!


The United Nations says:

There are 7 billion people to feed on the planet today and another 2 billion are expected to join by 2050. Statistics say that each of us drinks from 2 to 4 litres of water every day, however most of the water we ‘drink’ is embedded in the food we eat: producing 1 kilo of beef for example consumes 15,000 litres of water while 1 kilo of wheat ’drinks up’ 1,500 litres.

When a billion people in the world already live in chronic hunger and water resources are under pressure we cannot pretend the problem is ‘elsewhere’. Coping with population growth and ensuring access to nutritious food to everyone call for a series of actions we can all help with:

  • following a healthier, sustainable diet;
  • consuming less water-intensive products;
  • reducing the scandalous food wastage: 30% of the food produced worldwide is never eaten and the water used to produce it is definitively lost!
  • producing more food, of better quality, with less water


Take a few minutes to watch this video to learn how global consumption patterns contribute to water and food scarcity:


Think before you eat/drink! Remember: it’s a luxury.


For more information visit this page:

2 thoughts on “World Water Day 2012

What's your response?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s